I thought I knew…
For a while I thought I knew
As I felt the freshness of a garden,
In the middle of a bustling street,
In the middle of a chaotic rhyme,
It rested in peace, with a smile, a charm,
It stood small but with élan.
For a while, I thought,
If god ever made heaven it was here,
And I would have taken a stroll with my dear,
Away from the bustling street,
Away from the disharmonious rhyme,
A life in peace, with a smile, a charm,
Ha! I thought I knew…
What I see now is nothing new,
And stands a mountain of leaders and fireflies,
With their tanks of dollar that carry joy, Ha! That happy joy…
From the same bustling street,
With the storm of the chaotic rhyme,
Lies now a small dusty lawn, a memorial of the heaven that once lived,
Ha! I thought I knew…
We often find that our business has stagnated due to the same set of customers. Our business if properly started gets a set of customers as it claws on to channels that bring our potential clients. After a certain duration these channels saturate as their capacities are limited. These channel saturation effects are more severe in businesses that are dependent on location. For eg : Restaurant, Hotel, Retail outlet, Doctor…
Now if your business has the capacity to get global clients or tech savvy or Google savvy clients you need to go online. One cost efficient way is Social Media. It is a “practically unlimited” capacity channel that will give a boost to your business.
Here is a presentation I’ve uploaded on slideshare that briefly explains how Social Media can boost your business.
Integration makes sense since technologies are thriving in isolation. One of them is Wi-Fi and Wi-Fi connected systems.
The need to connect all your general purpose systems through Wi-Fi can give a common console to work on.
Your personal computer + Printer + Burglar Alarm + Microwave + Refrigerator + TV +… = Your work station <- On your mobile.
The media ->Wi-Fi
A lot of businesses can run around this common media model. It is similar to the way websites use Adsense. Free services can be given in exchange of ads. The ones who want to pay can go for a ad free service.
PS: Thanks to Dilin Anand for this tweet that led me to this post.
There are people who are loyal to you and you generally confide to them all your personal matters.
In businesses there is a talk, study and research of customer loyalty.
Now here is a market leader, which has manged to create an unreliable image by selling personal and confidential data without permission. It has also created an unhappy customer and triggered a chain reaction of “unreliability”. Now it does not involve the company, but the mindset of a particular employee, but that dents the repute of the company.
In the cut throat market, this trend of unreliability also gives a sorry figure of businesses, but also shows a door for many more. Imagine you selling reliability, when customers have no option but to choose unreliability.
What if a existing company or a start up advertises “Buy our connection, Buy our Trust”
PS: The experience has been been written by Maneel on his blog.
I go to this colony practically everyday and find a speed limit sign board that reads “20″. It is illegal to drive at speed of above 20 Kmph.The moment you give a feather touch to the accelerator, the horses of speed indicator cross the forbidden line of 20. This in a sense makes the sign-board, the rule useless.
Such sign boards have been present for ages that have little or no practical sense and in effect cause the rules written to be broken.
The saying that “Rules are meant to be broken” has arrived from such irrational rules. This effect has lead people to believe that all rules are irrational leading to some horses crashing on the course.
The contagious effect of being unreasonable once, makes people believe that you are practically always unreasonable. Hence it is important to ask ourselves before we make any statement. Are we reasonable ?
Am I reasonable ?
The same goes for your business, offers, deals etc. Once you become unreasonable, the unreasonable price you’re offering will become a burden for the future.
Unreasonable has both, upper & lower cutoff. If you get over-reasonable, chances are people will discount you more that you, yourself.
Being reasonable on the first day, will set the pace for the future. This is just like setting the speed limit right from the beginning.
Roads I know but destination unknown,
Moving ahead with wind at the back,
And relieving tension from the stack,
I sing along to a new way,
Like a beam, a new ray.
Dreams are new, but nights the same,
Ambitions are high and climb is steep,
On the way are friends I beep,
Forgetting a bad yesterday,
I Stand on a new today.
Past was tough and the road was rough,
Desires were high and heart on fire,
I ended only with a punctured Tyre,
And said words I didn’t mean,
Landing in no place to redeem.
Birds sing when comes the spring,
And the rains do oblige the desert,
With a hope, I begin to flirt,
A dream, I want to see,
If you can, come join me…
There have been entities, who because of their actions or that of their owner’s actions have been tagged by words such as tainted, unethical, shady…
The adjectives associated with an entity gives a gist of its past actions. The actions, which are now history. Such entities bear the bitter fruits of their actions and the ones accountable for the denigration of reputation are punished.
But what next ?
The unforgiving society, i.e. me and you still tag them as tainted, cheats, thugs etc. Is this behaviour correct ?
Mostly, it is the competitors of such tainted entities, that wage the propaganda war of tags that further create mistrust. This policy of downing others to raise oneself is successful but hinders growth of both entities.
In case of Indian IT giant Satyam, knowingly or unknowingly, the media reports still address the corporation as “Tainted”.
Looking at the other side of tagging, good tags such as punctual, honest, … are often the undoing of individuals or entities associated with these tags.
It is time we get over with these tags and refresh.
On a forgotten street with bitter words,
That stole the eyes of the summer breeze,
Lay stranded on this avenue with a loss,
And fear through nervous nerves and winds ablaze,
Cries aloud and back on the ground,
With the crushing stampede of glorious giants,
I was buried without a word, a tear or a name.
Lay like, I would never wake to see,
The green of grass or red of rose,
And I would become a dead living soul,
Like a cog of an unending wheel,
Hypnotized from heart to a non-living soul,
But I chose not to be, another horse on the course,
I was buried without a word, a tear or a name.
You’ve chosen the same cog for the glory, but wait,
And Listen aloud to the cries of the same wheel,
For the steel like jaws will grip you,
And will strip you of health, wealth and fortune,
For what will remain is a rusting machine,
Carefully polished to hypnotize another rhyme,
And you’ll be buried without a word, a tear or a name.
This is a form on a popular social network website that asks you to fill certain details that will make people believe that you are bragging.
ideal match: (OK)
first thing you will notice about me: (Bragging)
height: (OK)
eye colour: (OK)
hair colour:(OK)
build: (Bragging)
body art:(Bragging)
looks: (Bragging)
best feature:(Bragging)
turn ons:(OK)
turn offs:(OK)
my idea of a perfect first date:(OK)
from my past relationships I learned:(OK)
five things I cannot live without:(Bragging)
in my bedroom you will find:(Bragging) (Loads of money!!!)
Now tell me what do you normally find in a bedroom.This simply does not make any sense. Out of the 15 questions a conservative estimate says that 7 (almost 50%)questions are unnecessary and ask you to brag about yourself.
When I fill up the about me/ profile forms of social networks, I normally feel that most of the questions ask you to brag about yourself. I think it is time some more thought is put behind those lengthy forms.
In business it is important to be to the point. Too much info and you are unnecessarily troubling yourself and the customer. The same goes for market survey forms.
Fire burns my emotions to call upon a sensation,
Your dreams make my nights flame of the game,
Playing a tune, that shook my soul for sure,
Bouncing a red vibrancy of your glamour fame,
You keep running towards me with a joy never before…
Still waiting for the union of two souls,
Reaping a moment long waited in the hollow before,
In times of lonely ups and dark downs,
Blinding glare and dazzling eyes, the dreams galore,
Reminding cheeks and meets of smiles and frowns…
The symphony has lasted and will in good hope,
Will I find someone like you one this long shore,
My ignorance for you is a pleasure I’ll cherish,
To find your comforting bank and loving store,
A life with you is something I’ll cherish…
Is it the lines that draw maps on fore?
Or the July heat that draws me to the lake,
Firm believer that I am cannot imagine it,
Acquainted silence becomes an old pal,
An orange light was all in store,
For the moments of a little forgotten cake,
Seemingly normal life was, and now time is a bit,
As I knew was a gift, on the unexpected dial.
Slowly a crawl out of a wave on the door,
Dried, dancing for was the old lily on the floor,
Wind played flute that forgave time to come,
The Maya had once again made the form of some,
As she knew a weak knee would again succumb,
No more the sane, stood a short guy looking dumb,
Spell of moon for was a spotlight in middle of a wood,
Helpless had a pleasure, no more I did, no more I could.
Charm for it came for me to write a piece,
And so I was weak on my falling knees,
Clouds came and went but the hypnotic charm,
Like the lifelong spell wanted to bury my feet with a happy harm,
As big eyes, flowing hair and a charm held me free,
For time to keep the guessing for me,
No more I know of a blessing that will be again,
For the rain and you to come again.
Google has started the profile concept, which will allow you to create a single profile that will club all your account links like flickr, facebook, Blogspot, wordpress, orkut…
The interesting this that google automatically detects your online profiles and suggests their links. This is an indication of the research, the google system is doing on you. It can be a reason to celebrate and get scared too. Ouseful has mentioned a good point in his post on why there is a reason to be scared.
Onto Social media, the repetition of linking all profiles, copy pasting about me, interests is a cumbersome process that has been solved and will allow people to get featured in the search results.
There should be a vice-versa process too. The changes here should be reflected in all profiles as well. Through common variables, which can be changed by a master account, the cluster of social networks can be integrted and operated with ease.
As the web 2.0 social networks concept is beginning to stagnate, the integrators have started coming up. Be it friend feed, Mybloglog, or google. The good thing is that you are marketing a single profile link.
Integration is the new gold concept, which I mentioned earlier in this post.
Matt recently wrote about the prized catch of WP.com, which now redirects to wordpress.com .
He says “WP.com seemed like a great fit: people’s attention spans are getting shorter every day”. More over he has asked reader’s opinion on what to do with the new domain and some good suggestions have come out. Most of them want a url shortening service.
That’s were the change has set a new course. Now imagine an acronym of a popular domain has caught attention. People want change. On the other hand the word short is glued onto twitter and shortening urls, where they are still unwilling to change.
The same can be applied to your website, business, store or a service. Tweak things a bit, show them a new space and ask people to explore. They’ll come and give ideas that will set the new trend. The best thing is that you, yourself need not have a great idea, but have a process to carve the thought.
Improving efficiency and sales also needs the same kind of inclusion.
The latest ad campaign of vodafone featuring strangle and cute ZooZoo’s has become the post IPL tea talk.
It is a classic example of breaking the clutter through wild thinking with a conventional story line. The feature of this campaign has been the way seemingly irrelevent day to day things have been highlighted through simplicity of ideas.
Mobile Value added service is the future for generating higher revenues in the Telecom industry. The ZooZoo campaign is just a precursor to the what lies ahead in VAS sector. Today VAS contributes about 10% of the total revenue of an operator. With 3G and LTE, it is all set to take off.
This was my today’s fortune tip on a social network. But I don’t completely agree with this. A person needs a clean reputation to …
a) Survive
b) Be happy (Tension free)
c) Survive + Thrive
d) All of the above
Ans -> (d)
It should also come from within and should not be limited to the exterior. Here I also feel that a person’s upbringing plays an important role.
A classic example of this are websites, social networks, businesses. Take the case of any successful thriving business. Clean reputation is common to all. Those going on the wrong track will have a declining trend.
It is also important that during dull phases in life or business, integrity be protected. Recession is such a period. Those adopting wrong methods will face the consequences when the market is booming.
Frauds, Scandals, Match Fixing all are the diseases that take toll during the fever of recession. Their effects are late and highly damaging.
The RJ has got good content and is all praise for the mothers as the day is approaching.
The gift store has put huge banners of the great gifts you can give to your mother on mother’s day.
Essentially by giving your mother a gift you are marketing your love to your mother. There is nothing bad in it. Great!
But great businesses require knowing their customers need. Go ask your mother what she wants from you, understand her requirements (tangible/intangible). Gift her that. And that is going to be the best mother’s day gift she’s ever received.
And wish your mom a very very happy mothers day for showering all the love and affection and making this world still a better place.
For I have never been by your side,
As your tears are what I wanted,
In a flux of life that I had never seen,
A set of promises, I thought we’d abide,
Never did I ask nor I started,
But I could not be what I had never been.
I’ll be yours, I said and did,
Fortunate was I, oh darling, I thought,
And our love was meant till Eternity,
We’d be happy and sad was the little bit,
I asked from you, but I forgot,
Those words of worth had limited affinity.
You said you loved only to make it a lie,
For your eyes tell me that you did never understand,
What I meant by promises and love,
And you thought my words were a cry.
No more, I’ll clarify and take your stand,
For a feeling you mistook as love.
I’ll come back and again to see,
And will bite you with bitter cold of loneliness,
For words I wrote still unwritten wait for you to be,
Like the way I first saw you under the pink tree.
If you still live in the nest of coldness,
Free the bird and don’t think of me.
Sharing music can turn your fan base over night sky high. Twitter is a place where you can get a fan base in seconds. So why not share the music you listen to. And only music nothing else. Its time for niche areas and its even more important to have it on an open sea like twitter.
A particular raga in music is meant to be played at a particular time. Play your raga and tweet.
App proposal
An application can be developed that will tweet the soundtrack you are listen on your PC, MP3 player, phone or ipod.
The heat is full on and places are burning with the sun raining fire. I although envy those staying in hilly areas having a jolly good time, the time is also good for the heat relievers.
The business associated with giving relief to those suffering from the weather is on the boom. This year a couple of innovative products are selling like hot cakes, including lime soda drinks. So if you want to capitalize on the market opportunity attributed to the weather cycle, start a business with heat relieving tips (and products).
I miss the days when you came in my dreams,
And I still cry with dry eyes, as your memories don’t forgive,
For our love was to be, an unbroken seam,
Perhaps, If only you could see what I couldn’t give.
And now it’s not late, I know,
To call back, beg and plead,
But you, better than I, clearly know,
That it is the same with you as it is with me.
For I was nasty and bitter, did you say,
And you forgot the wounds that had attuned me,
To the pain I suffered every day,
But hidden did always remain my feelings for things you did to me.
Every morning the grass asks me where,
Are those tender feet that she felt everywhere,
I know it pains, I told the grass,
For it too could feel, what I went when you weren’t there.
I’ve loved, I’ve learned, I speak,
And people do compromise for their dream,
But sometimes it is important to let it be,
And save the love for another beautiful dream.
