Anorexia – The Story

She is young with big dreamy eyes,
And she is worried about her growing waist line,
Watching Ads and billboards of slim tall girls,
Selling almost everything made in this world.

~Sushant

Media is a sending a dangerous message to people by showcasing people who are doing shocking things to get attention. In part funded by brands who want themselves to be heard, it is putting an increased pressure on kids especially women. Brand are projected as a means of getting happiness. Anorexia is one consequence of this superficial happiness that captivates kids when they are shown unrealistic dreams by media. Incidentally global marketing gurus talk about the fact that marketers actually sell hope. While it seems reasonable, it does have a devilish streak if marketers sell hopes that can’t be fulfilled.

What marketers sell is hope. The reason is simple: people need more. We run out. We need it replenished. Hope is almost always in short supply. The magical thing about selling hope is that it makes everything else work better, every day get better, every project work better, every relationship feel better. If you can actually deliver on the hope you sell, there will be a line out the door. ~ Seth Godin (in What marketers actually sell)

This seemingly innocent and a rational message can take a sinister turn if discretion is not applied. The competition among brands and deeper pockets have led big organizations to forget the moral code while applying principle of selling hope. People in general are just being experimented upon like a roach to see what can sell more.

That we live a sponsored life is now a truism and it’s a pretty safe bet that as spending on advertising continues to rise, we roaches will be treated to even more of these ingenious gimmicks, making it ever more difficult and more seemingly pointless to muster even an ounce of outrage ~ Naomi Klein (in No Logo)

These four lines are inspired by the following video made by a couple of graduate students shared by a marketing professor on a discussion forum.

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