The latest ad campaign of vodafone featuring strangle and cute ZooZoo’s has become the post IPL tea talk.
It is a classic example of breaking the clutter through wild thinking with a conventional story line. The feature of this campaign has been the way seemingly irrelevent day to day things have been highlighted through simplicity of ideas.
Mobile Value added service is the future for generating higher revenues in the Telecom industry. The ZooZoo campaign is just a precursor to the what lies ahead in VAS sector. Today VAS contributes about 10% of the total revenue of an operator. With 3G and LTE, it is all set to take off.